Boksi.com
Boksi.com – Inspiring creativity
what we did
Web design, technical site build
Platform
HubSpot CMS
About the customer
Boksi.com is a platform connecting brands and content creators. Creators use the platform to find influencer campaigns and content creation projects for social media or directly for brands.
Brands can integrate multiple content creators into their campaigns. While Boksi’s value lies primarily in its networks and community, the platform itself must also be an attractive brand.
Boksi operates in Finland and Germany, employing some 40 people. In addition, the Boksi community is made of over 15,000 creators and over 1,500 brand professionals.
About the project
The goal of Boksi’s brand refresh was to stand out while appealing to a broader group of creators. The new look aimed to be more European with a “wow” factor, replacing the previous Scandinavian style.
The brand design was handled by Kallan & Co, an international agency based in Helsinki. MEOM was responsible for bringing the brand identity to life on the website and handling its technical implementation.
“I was initially nervous about the division of labour since I hadn’t worked on a project involving two agencies before, but everything went really smoothly. Joint design iterations were especially helpful, ensuring that the final results weren’t just passed through the client to the next agency.”
Taru Wahlroos
Head of Marketing, Boksi
Conversions
HubSpot Website as a Marketing Tool
In addition to showcasing Boksi.com’s brand at a new level, the implementation also had to elevate the website’s role as a marketing tool.
The influencer platform industry is relatively new, with few established benchmarks for comparison. This made it essential to communicate the service clearly and guide users toward conversio, whether that meant registering on the platform or getting in touch.
“The usability of the site for our team was an absolute priority. We wanted to bring website management fully into the hands of the marketing team, which wasn’t possible with the previous CMS. Flexibility in content management was key.”
Taru Wahlroos
Head of Marketing, Boksi
Design
Memorable Experiences for Demanding Users
The website design involved an extraordinary focus on detail. The content was written to align precisely with the design, ensuring a cohesive integration of copy and visuals.
Throughout the site, animations and micro-interactions enhance the user experience. The variety of visual elements creates a polished and balanced impression, effectively showcasing both the brand and its content.
Continuous development
Inspiration for years to come
To support bold growth targets and to ensure that the website remains exceptional for years to come, the HubSpot website was built with continuous content updates in mind.
Our support services ensure that Boksi.com continues to deliver excellent performance and a memorable user experience well into the future.
“For our target audience, the level of experience delivered by the website is critical. Striking the right balance with animations and seamless transitions is key: not too much, but enough to create a strong impression.”
Taru Wahlroos
Head of Marketing, Boksi
