RELEX Solutions
Relexsolutions.com
What we did
Web design, technical site build
Platform
WordPress + HubSpot CMS
About the customer
RELEX Solutions is a technology company powering retailers, wholesalers, and consumer goods manufacturers to optimise their supply chains. RELEX’s clients include some of the world’s largest manufacturers and retailers, and their savings by logistics optimization is counted in millions of euros.
Founded in 2005, RELEX Solution main office is located in Espoo. The company employs over 2,000 people in more than 20 countries.
About the project
RELEX was looking for a website partner who could provide smooth technical support and ongoing development. Our collaboration began in spring 2023, and by autumn, we had successfully implemented RELEX’s refreshed brand identity onto their website.
RELEX uses both WordPress and HubSpot platforms. The new brand look was first adapted as a theme for their WordPress site, followed by HubSpot. This kind of flexibility is essential for an enterprise-level client like RELEX, which places a heavy focus on Account-Based Marketing (ABM).
Design
Creating the look for an international corporation
The WordPress site for RELEX Solutions was updated on top of the existing website’s technical foundation. We avoided tearing apart the complex build and instead focused on showcasing the refreshed brand identity.
Here WordPress offers flexibility as a publishing platform. The new visual identity, created by RELEX’s designer, was implemented with updated themes and diversified with a few new content blocks.
Subtle motion and animations added a polished, high-quality touch to the site’s appearance, as befitting an internationally successful company.
“Collaboration was smooth throughout the project. We always had a clear understanding of the situation and the next steps. Also, MEOM proactively brought ideas to the table.”
Adam Kite
Head of Brand & Creative, RELEX Solutions
WordPress + HubSpot
ABM and a two platform model
It’s not uncommon for smaller companies to combine WordPress website with HubSpot marketing automation.
However, RELEX’s requirements went further than HubSpot forms or buttons. The design created for the WordPress site needed to be replicated on the HubSpot CMS. The look of certain landing pages had to align with RELEX’s brand identity as well as their clients’ branding.
This requirement comes from RELEX’s Account-Based Marketing (ABM) strategy.
Implementing this required the up-to-date modular version of HubSpot CMS but also knowhow of the website agency. Together we created HubSpot pages that are easy for the marketing team to manage while maintaining a consistent, high-quality appearance and user experience.
